Posts

Primary Research

Image
We made a small survey and posted it on a wellington facebook page to get some primary research concerning apartment living and how apartment dwellers feel it affects them physically and mentally. Feedback: Q1:  Do you think living in an apartment has an affect on your physical health. If yes, what? No x10 Not for me as I went the gym and it was still a slot of walking around to get places NO!!! I love it <3 yes, i get ill way more Yes sometimes feel a bit claustrophobic Yes not getting fresh air Yes, sicknesses fester and brew. Shared facilities are never good either. yes- harder to get out to run/exercise not sure yes because of my mental health Q2: Do you think living in an apartment has an affect on your mental health. If yes, what? No x6 Don’t think so, I like living in an appartment, I have a balcony and a great view Yes so much less time spent outdoors/ outside yes depression from being in a windowless room ...

Empathy Maps + User Journeys

Image
We isolated a few types of archetypal "apartment dwellers" and did some empathy mapping to break down their needs/wants further. Robert: A single Yo-Pro who sleeps/works/gyms/drinks & sleeps again. Agnes: A retired pensioner who lives alone, loving grandma who doesn't see her family often. Lee: Full time worker, immigrant who is finding it hard to meet people due to long work times and language barrier. Tom and Beth: Young couple living together for the first time/ finding it hard to cope Rochelle and Eric: Couple with 1x Toddler and 1x 6 y/o, Must live centrally for Eric's job. Shiv and Amrita: Couple living with 3 children and Grandmother. Full house, all kids at school. Ella: Broke uni student who parties lots, parents pay for rent. And finally a user journey map for Robert; our original 'audience'