Empathy Maps + User Journeys

We isolated a few types of archetypal "apartment dwellers" and did some empathy mapping to break down their needs/wants further.

Robert: A single Yo-Pro who sleeps/works/gyms/drinks & sleeps again.



Agnes: A retired pensioner who lives alone, loving grandma who doesn't see her family often.



Lee: Full time worker, immigrant who is finding it hard to meet people due to long work times and language barrier.



Tom and Beth: Young couple living together for the first time/ finding it hard to cope



Rochelle and Eric: Couple with 1x Toddler and 1x 6 y/o, Must live centrally for Eric's job.



Shiv and Amrita: Couple living with 3 children and Grandmother. Full house, all kids at school.



Ella: Broke uni student who parties lots, parents pay for rent.





And finally a user journey map for Robert; our original 'audience'



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